Unfortunately, in the blogging world, you have misguided individuals telling new bloggers that if you want to make money blogging, all you need to do is throw up a 1 – 4 page website of a product that you’re selling and then sit back.
Apparently by doing that, people will “magically” find your website and buy whatever it is you’re promoting.
Classic case of the blind trying to lead the blind.
I learned, and obviously, know better than to believe something like that. But I visited a forum recently where a participant asked a question relating to the type of website they should create.
They were fairly new to the whole Internet scene and wanted to create Information Products to sell but didn’t know how to go about it – whether to create a blog or just create a website with a sales page and that’s it.
The majority of the answers that people gave made me question their commonsense to actually getting readers to visit a website.
And that whole topic inspired me to actually write this post.
If you have an Information Product to sell, how should you go about it?
What should you be doing?
What strategy to take?
I’ve been in this situation myself, so I know from experience.
However, to explain it properly, I’ve decided to create three scenarios that breaks down the necessary steps and add my own two cents after each of them.
Scenario 1: The Worst Website You Could Possibly Make
With so many niche sites being created on a daily basis, people are becoming more prone to creating 3 – 4 page websites and then leaving it.
The argument is that you create a site that
Now, let’s say I had another website and that website was focused on Information Product relating to Crafts.
NOTE: For the sake of this post, I’m actually going to use another website I operate as an example.
Let’s say I came up with a decent enough title “How To Make Money Selling Crafts … And Sell It Successfully, No Matter What Type Of Craft It Is”.
Now, on my website, I create an About page, maybe a Contact Us page as well.
And then at the bottom, I have some disclaimers and legal stuff.
This is all I have on the site, including the sales page to sell my product and nothing else.
And if this is all, then I can guarantee that the site will fail … here’s why:
Regardless if I’m getting visitors or not, I’m really showing absolutely NO value to them. If they come onto my page, they’ll see a sales page trying to sell them the product and no other information. Chances are very slim that anyone will purchase the product because no value is shown.
If you have a website and you’re doing this, then you need to stop … IMMEDIATELY.
Because even if people were interested in what you’re trying to provide to them, how will they know you’re trustworthy and honest and have their best interest at heart?
How will they know what your previous track record was in terms or content and material that you provided?
They won’t and that’s why this type of scenario is one to avoid at all costs.
Scenario 2: Decent Website But Still Needs Improving
Ok, for this scenario, I’m going to use the same example with the same website and Information Product. But this time, I decided to add a blog section to it and maybe a resources page and an optin section to capture their emails.
The blog posts I choose to write are fairly short, around (500 words) and are published once a week.
The resource page contains important information on tools I recommend to do business.
Lastly, the smartest decision I made in this scenario is to try to collect emails.
And while this scenario is much better than the previous one, alot of people still make some mistakes that are costly and ultimately get them no sales.
I’ve been guilty of doing this exact same thing as well with a blog I operate where I just have a blog section (where I do post around 500 words or so), a resource section and started collecting email addresses. That’s usually not where the issue lies however.
The issue that many people get into trouble is when they finally get the emails of the people, then they ONLY contact them to promote their product and nothing else.
That type of action will lose subscribers fast … regardless if you’re sharing some valuable information on your blog posts.
The thing about it is, when you have people that subscribe to your email list, they realize that there’s a high possibility that you’ll try to sell them something.
However, it’s not smart to constantly do so. This scenario certainly is better, and one that ALOT of bloggers do, but it’s not one that you should be aiming for to implement.
Scenario 3: The Best Option
Now the third scenario is the scenario that I personally use and have adopted (on this site … and will for ALL of my sites) and it’s trying to provide countless value all the time.
And what does that mean?
Ok, let’s use that same scenario again.
The same website with the same Information Product but rather than letting people know about my Information Product, I decide to not even bother to promote it.
Reason for this is because I want to create value first and provide great content to get subscribers.
One of the ways to do that is to create blog posts – but not just regular kinds of blog posts. Posts that people who love crafts (or whatever your Information Product is) will be dying to read.
So I go to Google Keyword tool and search for quality keywords that people searched for in that month.
Then I write blog posts (1000+ words) that has those keywords filtered throughout, that the search engines will pick up and people will search for.
The more valuable content I provide, the more visitors and eventually subscribers I’ll get.
In the previous scenario, I decided to create an email list. In this scenario, I do the same thing but not for the purposes of constantly selling them things.
I create that email list to provide those that subscribe with a free gift as well as useful content to them that’s NOT going to be on the website.
Also, I decide that I want to provide even more content to readers and visitors so I start doing Podcast episodes and You Tube videos for free on additional ways they can enjoy their crafts or market themselves and even provide step-by-step tutorials on various strategies.
And I can almost be certain that this type of website will benefit me much more than the other two scenarios and will ultimately get me more readers as well.
So with this scenario, what did I do exactly?
- I created a blog, which instead of posting once a week, I decide to publish new content 2 – 3 times a week.
- In each blog post, I’m creating at least 1,000 words of high quality content that they’re looking for.
- I created an email list where I provide those that subscribe with a free report/resource, etc.
- I email my subscribers at least once a week providing additional tips that’s not available or discussed on the blog.
- I decided to create a Podcast where you provide even MORE additional information that’s useful to them and maybe interview experts in various crafts to provide tips and information
- I also create You Tube videos to give step-by-step tutorials on certain strategies and tips.
All of this value I give to them while still not asking them to purchase my original Information Product “How To Make Money Selling Crafts … And Sell It Successfully, No Matter What Type Of Craft It Is”.
And if I did this consistently for a while and built up my list to over 400 subscribers, I can then decide if I want to sell them my Information Product.
And personally, I would be blogging for 2 years or so before I decide to sell anything on my site because I want to build up value and have a history of providing great content. By doing that, it’ll become easier to sell any product I would choose to sell.
Which one of those three scenarios seems like they’d have the most success for your business?
Hopefully your answer is obviously the 3rd scenario and that’s exactly what you should be doing with your website.
If you give value up front, you’re going to receive value in return.
And there are ways you can still make money while selling no products yet providing nothing but value. But I’ll be discussing that in a future post.
The ONLY way you can get the first scenario to work in your favor is if you have another website that you’re already providing great value on and you decide to create a separate website for that specific product. That’s the only situation I see that first scenario actually working.
Other than that, the third scenario is what you should always be aiming for.
What are your thoughts?
Which scenario do you think will get the most readers to your website?